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School Marketing

Hey Schools … Rah, Rah, it’s time to win the marketing game!

By | School Marketing

As you know, educational dynamics are changing. As if we didn’t have enough responsibilities already, now we need to compete in the open market for students. Even if you are not in a voucher or open enrollment/school choice state, it’s coming. And the competition is already at your door. Online schools, charter schools, faith-based schools and even home schools: these entities and opportunities are competing with your school district. And just like your basketball teams, you have to pull out all the proverbial stops to get ready for the game and ultimately win. Your basketball teams know all about getting…

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School Superintendents already wear 100 hats—why make it 101?

By | School Marketing

I have served school superintendents for 25 years. I’ve noticed the school board is always adding new goals and responsibilities to your job—on with another proverbial hat. However, when it comes to communications and marketing, a must in today’s competitive educational market, it’s a good time to find the joys of vendorship. I recall my first client was also my superintendent boss as I was teaching high school English at the time. He was a former basketball coach who stood about 6 ft. 4 in. tall, and just before he signed the contract, he leaned over his desk toward me…

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Even for Schools, the Medium is Still the Message

By | School Marketing

I grew up in the school and education culture. My parents were public school teachers, and I also taught high school English for 10 years. And now as a media and communications consultant, I have worked with nearly 600 schools to help them communicate well. The point is, I know schools inside and out, and I also know that we as educators are frugal people. We have to be. This is true in our personal life and spills over into our budget life at school too. As a result of this careful attention to finances, the school administration works hard…

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Perfect Opportunity for Schools

By | School Marketing

School Superintendents can bring communities together In the day of the world-wide web, now is a perfect opportunity for schools, and especially school superintendents, to take a leadership role in the community. And, community has become even more important in the digital world. After all, community is still where we do most of our shopping, play golf or shoot baskets at the garage. It’s where we send our children to school and meet friends for dinner and a movie on Saturday night—it’s where we do most of our living. And with the technical world pulling at us from every direction,…

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