All Posts By

Kidder Media

Promote Your School With Professional Videos

By | School Videos

Professional videos drive traffic, usually thousands of parents and community members, to your social media and websites while providing a look behind the brick walls. Videos help viewers experience some of the many great things that go on in your building every day and bring life and passion to your communications and marketing. With all of our products and services, since we know schools inside-out, we organize and produce it all. We even provide scripting so that interview messages are clear and on target. We do it all so it’s easy for you, affordable for your district and makes a…

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Your Website May Need an Audit and Update

By | School Websites

Unfortunately, most school websites are about as helpful to your marketing campaign as a sticky note on the refrigerator in the teacher’s lounge. Your website should be an effective tool for marketing while also serving your parents and community. There are so many dynamics to a productive school district website, and that’s where the experts at Kidder Media can help with a website audit. Our team will dig into the heart and soul of your site for three main issues: Keyword/current ranking SEO (Search Engine Optimization) on-page changes and off-page recommendations   Insight on your competitors We also offer a…

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Your community is starving for good news about your schools

By | School Newsletters

My wife and I started this school communications business 25 years ago when I was a young high school English teacher. I’ll never forget the overwhelmingly positive feedback we received from our first newsletter. We knew we did a great job telling the story of the school district where I lived and was employed. We used large photos of happy kids and well-written articles about some of the many successes that go on in our buildings every day. However, there’s no way we could have anticipated such a response. Since that first issue, 25 years ago, we still get that…

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Hey Schools … Rah, Rah, it’s time to win the marketing game!

By | School Marketing

As you know, educational dynamics are changing. As if we didn’t have enough responsibilities already, now we need to compete in the open market for students. Even if you are not in a voucher or open enrollment/school choice state, it’s coming. And the competition is already at your door. Online schools, charter schools, faith-based schools and even home schools: these entities and opportunities are competing with your school district. And just like your basketball teams, you have to pull out all the proverbial stops to get ready for the game and ultimately win. Your basketball teams know all about getting…

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School Superintendents already wear 100 hats—why make it 101?

By | School Marketing

I have served school superintendents for 25 years. I’ve noticed the school board is always adding new goals and responsibilities to your job—on with another proverbial hat. However, when it comes to communications and marketing, a must in today’s competitive educational market, it’s a good time to find the joys of vendorship. I recall my first client was also my superintendent boss as I was teaching high school English at the time. He was a former basketball coach who stood about 6 ft. 4 in. tall, and just before he signed the contract, he leaned over his desk toward me…

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Even for Schools, the Medium is Still the Message

By | School Marketing

I grew up in the school and education culture. My parents were public school teachers, and I also taught high school English for 10 years. And now as a media and communications consultant, I have worked with nearly 600 schools to help them communicate well. The point is, I know schools inside and out, and I also know that we as educators are frugal people. We have to be. This is true in our personal life and spills over into our budget life at school too. As a result of this careful attention to finances, the school administration works hard…

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For School Crisis Prevention, Communication is the Key

By | School Crisis Management

When it comes to crisis prevention and crisis management, communication is the key. Kidder Media newsletters become a trusted medium of communication between the school district and the taxpayers it serves. For prevention, a newsletter promotes the positives going on in your school and community. When people feel good about their schools and community, they care more. And when they care more, they are alert. And alert people help prevent many potential problems. When that rare crisis does occur, the Kidder newsletter is even more important as it becomes a trusted line of communication that can verify facts and strategies…

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Perfect Opportunity for Schools

By | School Marketing

School Superintendents can bring communities together In the day of the world-wide web, now is a perfect opportunity for schools, and especially school superintendents, to take a leadership role in the community. And, community has become even more important in the digital world. After all, community is still where we do most of our shopping, play golf or shoot baskets at the garage. It’s where we send our children to school and meet friends for dinner and a movie on Saturday night—it’s where we do most of our living. And with the technical world pulling at us from every direction,…

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